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Why “Big Data” is the wrong term

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IMR Blogger Stephanie Selesnick shares her insights on Big Data, and how event organizers can leverage it to better understand their audiences' needs.
Big Data. Like many of you, it makes me want to alternatively run for the hills, cringe or use it as a sleep aid. However, we keep hearing the term ad nauseum, so I went to an expert to find out more about it.

To read the full article, please follow this link to the website of our media member International Meetings Review.

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