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The benefits of breaking the rules

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“We created a conference that we’d want to attend.”
That was the driving creative force behind an innovative new event called Big Ideas in Higher Education, explains Tony Doody, director, programs and leadership, at Rutgers University in New Brunswick, N.J. Held on the Rutgers campus May 17–18, 2012, the meeting broke all the rules of traditional higher education conferences. In doing so, it tapped into something big—enthusiastic attendees who were also looking for something different.

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