Declines in annual budget, attendance numbers and volume of events are forcing more event organisers than ever to measure return on investment (ROI).
According to this year’s British Meetings & Events Industry Survey (BMEIS), both corporate and association planners in the UK reported a decrease in annual budgets. For corporate planners, average budgets have fallen from an average of £214k to £202k, and £140k from £233k for association planners, while the volume of events has fallen by 25 per cent and 40 per cent respectively.

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