This website uses cookies, which are necessary for you to login to the My ICCA section, integrate social media and track visits to our website. ICCA is legally obliged to ask your permission to use cookies and to inform you about how we use them. By continuing to use our website you are accepting our use of cookies as described in our Privacy Policy. Find Out MoreContinue
Remember Associations only: Forgot password

Trends for 2016: sharing, sustainability and the knowledge economy

Share on LinkedIn More

Matthias Schultze, Managing Director of the GCB German Convention Bureau, shares his thoughts on trends set to hit the meetings industry next year
1. Areas of expertise: Companies and associations are increasingly selecting destinations and venues that complement their own industry focus; by doing so, they can tap into local expertise, resources and talent that add value to their meeting’s focus and attendees’ professional development. As a result destinations, such as Germany, are putting their areas of expertise at the heart of their marketing campaigns, highlighting the added value to organisers.

To read the full article, please follow this link to the website of our media member Mash Media Group Ltd. C+MW Magazine.

For More Information:
Contact:
Email Contact
More Knowledge Articles