As we head into 2016, face-to-face meetings are considered a high-priority investment by 82 percent of senior executives. Meetings ranked higher on the priority list than technology (79 percent) and customer research (66 percent).
The results come from a survey conducted for the Meetings Mean Business coalition as part of its ongoing messaging about business travel and meetings as critical for businesses and the economy. Putting their money where their opinion is, 92 percent of the respondents said they would invest at least as much in meetings this year as in 2015; 37 percent said they would spend more.
 
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