This website uses cookies, which are necessary for you to login to the My ICCA section, integrate social media and track visits to our website. ICCA is legally obliged to ask your permission to use cookies and to inform you about how we use them. By continuing to use our website you are accepting our use of cookies as described in our Privacy Policy. Find Out MoreContinue
Remember Associations only: Forgot password

7 ways to drive registration and engage audiences

Share on LinkedIn More

Event marketing ultimately is about getting the right qualified attendees to register, maximizing your revenue by attendee and growing exhibiting and sponsorship revenue,” said Scott Sherpe, marketing director, New Hope/Club Industry, Penton Media, during a recent in-house event marketing webinar. Sherpe, who oversees marketing for six events that have all grown in revenue and attendance year over year, shared seven foundational efforts that work best to grow attendance and audience engagement:
To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.

For More Information:
Email Contact
More Knowledge Articles