Some meeting planners’ budgets are so scrutinized that they have to justify every expense. Every dollar must be accounted for and needs to get a return on investment. Some planners, therefore, will dismiss paying $5,000, $10,000 or $20,000 on a keynote speaker because of budgetary considerations. But in reality, the right keynote speaker can improve ROI. Here are seven ways to sell your boss on paying for a speaker—showing how, in fact, a $20,000 speaker can pay for her or himself.
 
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