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What's Your Meeting's 'Ice Bucket Challenge'?

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I just clicked through to read PCMA's What Your Organization Can Learn from the Ice Bucket Challenge in terms of fundraising, and found it interesting. And I think Carolyn Clark, who wrote the piece, is right in pointing out what makes it work: It's a simple, easy, call to action that makes it fun(?) to share while helping a cause. No one could contest that has been a huge boon to the ALS Foundation, which saw its charitable giving increase close to 10-fold already over last year, and the ice bucket wave shows no signs of receding in the near future.

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media. 

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