Why are conference dress codes so boring and predictable, whilst simultaneously managing to be totally ambiguous? If Dutch delegates really turned up in “business attire,” the room would be awash with designer denim—much to the shocked surprise of the Japanese. What the heck does the seriously business-minded female delegate do today when faced with the dreaded “black tie” invitation? And let's not get started on “smart casual,” an intercultural minefield for any organizer of international meetings!

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