Requests for proposal, a vestige of the old economy, have been used for decades to secure event space. For those of you who haven’t had the joy of dealing with RFPs, this is how it works: Event hosts fill out a lengthy form encapsulating their meeting needs, which may include space, food, audiovisuals, logistics, guest rooms, and other details. Event hosts then check off all the venues they may be interested in—generally no less than five venues, and it can be up to 10 or more. Each of these venues then allocates a member of its event sales team to review and respond to these requests and come back with a proposal and pricing. The RFP is the foundation for how organizations have interacted with venues for their meeting and event needs, and the backbone technology for facilitating the process is dominated by Cvent and Lanyon, which merged earlier this year.
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