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Mastering the Exhibition Journey - A White Paper

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The "Customer Journey" is a marketing term that is often used for digital activities, mainly due to the fact that online activities can be tracked and measured in a much more detailed way than offline. However, touchpoints between companies and clients along the customer journey are important for online and offline activites, for example phone, e-mail, or word-of-mouth communication. 

Click here to read the full White Paper published by ICCA member Ungerboeck Software International

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Email Rebecca Wilson
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