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Meet the Mentor - Jeffers MIruka

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Meet the faces behind ICCA's famous First Time Attendee programme! ICCA places huge importance on giving First Time Attendees (FTAs) at the ICCA Congress a very warm welcome. Each year, just before the ICCA Congress begins, new attendees are invited to join a specialised session that aims to prepare them for success. Jam-packed full of helpful advice that is delivered from member to member, the programme has been delivered to over 3,000 delegates since it initially began and is designed with care to help them network, do business, learn, and maximise the benefits of attending their first ICCA Congress.

At the centre of the entire programme are the people we couldn’t do it without: our mentors, an amazing group of ICCA members and #ICCAFriends who are Congress veterans and want to help support and steer our newbies as they join the ICCA Family.


Jeffers Miruka

Mr. Jeffers Miruka is the co-founder and president of the African Society of Association Executives (AfSAE). AfSAE is a pan-African professional community of association executives that is the association industry’s voice in Africa.

Mr. Miruka is also the Executive Director of the African Association of Agricultural Economists (AAAE), a Nairobi based association of agricultural and development economists with over 2000 members. He is the Director of Communications at the International Association of Agricultural Economists (IAAE), with headquarters in Toronto.

Jeffers is a co-founder and partner of the Africa Association Management Company (AFAMCO), a premier Association Management Company in Africa. He also serves as the secretary and board member of the Association for Kenya Business Events (AKBE), as well as a member of the Research Committee with the American Society of Association Executives (ASAE).

He is a well-known association executive and contributes to several MICE and association webinars and conferences. Mr. Miruka is the 2019 recipient of the Diversity Executive Leadership Program (DELP) at the Center for Association Leadership in Washington, DC.

Thank you to Jeffers, for being an FTA mentor! Are you interested in helping our First Time Attendees to settle in? Please email Ksenija.p@iccaworld.org to find out how you can become a mentor.

Let’s get social by using the following hashtags: #ICCANewBee #ICCAMentorBee #LetsGetBuzzing #ICCA2021

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