27 February 2015
Trends report by Jack Morton Worldwide says events next year will stimulate all five senses.
Fully immersive brand experiences, incorporating sight, sound, smell, taste and touch, will become more commonplace in 2015, according to Jack Morton Worldwide.
To read the full article, please follow this link to the website of our media member Conference and Travel Publications Ltd.
Member-Supplier related resources:
- ICCA PR Kit
- 10 Reasons for press to join ICCA
- Social Media for Meetings
- A Modern History of International Association Meetings: 1963-2012
- ICCA partners who can assist members with Green/CSR initiatives
- Global Destination Sustainability Index
- A Modern History of International Association Meetings - UPDATE: 1963-2017
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