This website uses cookies, which are necessary for you to login to the My ICCA section, integrate social media and track visits to our website. ICCA is legally obliged to ask your permission to use cookies and to inform you about how we use them. By continuing to use our website you are accepting our use of cookies as described in our Privacy Policy. Find Out MoreContinue
Remember Associations only: Forgot password

Marketing & Communications

Advice and resources on event marketing, PR, social media for meetings and marketing trends like Big Data.
We love our delegates. We lay out a groaning, gorgeous smorgasbord of inspirational speakers with amazing lessons for personal and business success, organic brain-boosting juice breaks

If your marketing spend is greater than six percent of your direct conference expenses, your fan base and positive word of mouth (WOM) marketing are lacking.

Today's guest post is by J Ocana, who is president, COO, and one of the founders of Reaction Audio Visual, an international event technology production company.

In 2009, British newspapers had a field day blasting a gift given by U.S. President Barack Obama to U.K. Prime Minister Gordon Brown.

I just checked out something called Crystal, a site that can profile anyone who has an online presence, then tell you how you can best communicate with that person

Here is a shocking statistic: 90 percent of what we know about the brain has been discovered in the last five years.

To determine the right questions to measure meeting effectiveness, we did a deep dive into our meeting survey response databases containing thousands of different post-meeting evaluation surveys.

Event planners and conference hosts all share the same concern: “Will attendees find this event helpful and useful?” You need to get the right people to your events to help both your clients and your attendees achieve their meeting objectives.

When guests walk through the door to your event, it’s your event staffers who will ensure that they experience the event as you’ve planned and envisioned it.

Business conferences and exhibitions can last all day or for a few days and you will usually be on your feet and networking most of the time.

Making the most of your event’s content is easier than ever, thanks to the range of digital tools at our disposal.

Ninety-eight percent of people who go to events say they create social or digital content at the show—mostly photos, though social media posts and videos are also popular.

Move over, baby boomers—Millennials are now America’s largest generation. And, according to a study by Meetings Mean Business, those 18-to-35-year-olds like to meet face to face just as much as their elders.

FOMO, or the fear of missing out, is that feeling that everyone is having more fun than you are.

Imagine this: Several major sponsors have just signed huge contracts for your next event. Before you pop that bottle of champagne, understand this is where the real work begins.

It’s always been the event professional’s job to ensure an event goes off without a hitch. But sometimes, despite your best intentions, something goes wrong.

Doing the same thing over and over again and expecting different results is the definition of insanity, right? But what if we did the same thing time after time and expected to get the same results?

Developing an effective sponsorship strategy is far from basic. To grow your event sponsorships, sponsors must feel they are getting a solid return from your event.

Trends report by Jack Morton Worldwide says events next year will stimulate all five senses.

Event planners spend most of their time trying to engage people, both before and during the events they create. But in this digitally enabled age,

In my last article, I talked about creating a solid sponsorship strategy. Now let’s focus on the next step: acquiring your sponsors.

es, this is another article about Millennials, planning meetings for Millennials, understanding Millennials, citing statistics about Millennials.

The event planners behind internal conferences are not being encouraged to focus on business objectives enough by their leaders, according to research by KDM Events.

There was a time when mobile apps for events were just a replacement for the printed guide. But technology took care of that and those days are long gone.

Fewer than one in five event marketing executives believe they are “very effective” in creating a viral impact from their events—extending their reach and visibility through social media sharing.

The impact of your conference education sessions is less about what happens on site and more about what happens on the attendee’s job after the session.

Meeting planners can collect lots of data about attendee behavior when they use mobile apps at meetings, and really get granular about what content and experiences are connecting with participants.

Twitter recently unveiled some platform design tweaks that make it look and feel more like Facebook—and that potentially could make it a better tool for event marketing.

Both event organisers - and sponsors - must offer more value, according to INCON expert working group.

Mobile event app developer QuickMobile has launched a new social networking tracker and engagement platform

INCON report finds traditional sponsorship deals are being replaced by direct meetings with key figures.

How to improve your potential attendees’ experience on your site—and drive more registrations.

Organisers and their audiences disagree about the value of social media in meetings, a recently published survey has shown.

The grounds for creating a mobile meeting app are quite different depending on whether the app is for an association or a corporation, according to a new Meeting Professionals International/DoubleDutch survey.

The economy may be looking up these days, but most planners still are still looking for ways to save costs while actually providing a better return on their attendees’ investment in the meeting.

Hundreds of billions of sensors are deploying quietly. They will track our every move and monitor almost everything with which we interact.

Here are some of the top developments one AV expert has seen recently, including ideas on how meeting pros can leverage these trends to ensure that their meetings are successful.

Picture the most successful meeting you ever attended. You read about the education and the venue, and decided that the program would be a worthwhile investment.

Nestlé has said it was 'very disappointed' a health conference was cancelled after senior NHS figures urged a boycott over its sponsorship.

What’s the key to trade show success? Recognize your “disrupters” and turn your attendees into fans.

A new product which will help associations make more educated decisions on where to hold their annual meetings has been launched at meetings trade show IMEX, in Frankfurt.

Corporate clients are leading the way when it comes to demanding high-speed reliable internet connectivity.

Audience interaction platform, which offers a simple way to create audience polls and manage speaker Q&A, has announced a new integration with Prezi, the cloud-based presentation platform.

Event technology provider GenieConnect has introduced a new analytics capability to enable organisers to identify parts of their event that are failing to engage with attendees, in real time.

Haven’t planned a cruise meeting lately, or ever? We’ve got an overview of trends, a guide to ship categories, and lots of photos to give you a feel for the state of cruising today.

In two separate sessions, four meeting professionals shared their tips, insights, and experiences with mobile meeting apps at the Cvent corporate and association user group events. Here are 26 of their top takeaways.

Virtual meetings are predicted to develop twice as fast as face-to-face meetings according to Meeting Professionals International’s (MPI) special Meetings Outlook.

A new online social media toolkit released by Tourism Research Australia aims to help event managers understand in eight easy steps how best to use social media to promote their regional events.

The ICCA Scandinavian Destinations Sustainability Index, an effective tool developed by ICCA and MCI to measure and drive progress on the industry-transforming Sustainable Scandinavian Meetings Region collaboration

A data tool introduced by ICCA for its supplier members has implications for association meeting pros, too.