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ICCA Top Tips

By all means, show and shout loud and proud that you are an ICCA member and use the member logo on your website and in your publications. Please have a look at the My ICCA Portal and read the updated ICCA Member Logo guidelines first.

What are the benefits of using the ICCA Member Logo?

Remember the June 2018 Top Tip? Let’s hear all about it again from Carina Schlitter, Online Marketing Manager, Leipziger Messe/ Congress Center Leipzig.

Use the ICCA Member Logo as a quality seal

Did you know that using the ICCA member logo in your marketing materials could help you attract new business?

We at the Congress Center Leipzig often find that being a member of ICCA is recognised as a clear indication of competence and professionalism by potential customers. That is why we make use of the ICCA member logo as a quality seal in our marketing materials and company correspondence when we work with our clients in the meetings industry.

The good news is that it’s easy to proceed with placing the ICCA logo in your marketing collateral. All members are entitled to use the logo for marketing purposes and you can find all formats here, along with quick guidelines on how to use it.

As well as placing the logo on your print material, you can also display it on your digital collateral. Your website is often one of the first places your potential clients will look. ICCA recommends placing the member logo prominently in your website footer, along with a hyperlink to the ICCA website.

Therefore I invite everyone who is reading this article to follow our example and profit from your membership by showing that you belong to the ICCA Community and are one of the association meetings market’s top suppliers. So why not do it today!

Would you like to know more about this and/or other useful tools ICCA provides to its members? Or would you like to write a Member to Member Top Tip? Please contact Willy Cortus at willy.c@iccaworld.org.