OK… so you worked for months preparing your association’s annual meeting, you survived on four hours nightly sleep, adrenalin and copious quantities of coffee whilst the event was running, your delegates gave rave reviews about the quality of content, speakers, the destination, and social events in your evaluation survey. Now your attention turns naturally to next year, and how you can surpass what you’ve just achieved.
But have you captured and reported on the full impact of your previous meeting? The knowledge exchanged or generated or transferred to developing countries, the new research projects initiated, the business deals cemented? How did your meeting contribute to improvements in healthcare outcomes, or to scientific advancement, or to breaking down trade barriers? Did your delegates find innovative solutions to social challenges or new ways to improve environmental sustainability? Did you leave a lasting legacy in the destination where your meeting took place, whether this was economic or intellectual?
If your association is measuring any of these or similar outputs, we would love to hear from you!
The Joint Meetings Industry Council, an industry umbrella organisation including many of the world’s leading meetings associations, is working with the University of Technology, Sydney, to develop global standards and best practice research models for how associations can measure and report these impacts, and we want to gather as many existing case studies as possible to include in the analysis.
Please email your case studies to Ksenija Polla, CMP.
In the meantime we would like to invite you to join the celebration of the
“Global Meetings Industry Day” on 14 April 2016.
For more resources on the impact of meetings please
visit the website of the Joint Meetings Industry Council or
watch this video IMEX video.
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