New survey to 'measure' events industry
A major research project aiming to measure the size of the events industry will take place over the next three years.
Association of Event Organisers (AEO), Association of Event Venues (AEV) and the Event Supplier and Services Association (ESSA) have teamed up to create the SASiE (size and scale index for events), which will collate data from event organisers and event venues on their major trade shows (business to business and business to consumer), conference-related exhibitions, live music events and outdoor events, via an online questionnaire. The plan is to measure overall volume and dimensions and provide benchmarking and quality metrics for all their members.
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