ICCA Association Portal - Case studies

Everyone likes Amazon.com, but do you ever think about why? You should, said Elena Werth, client services manager, Cvent, at her company’s Association Meetings Summit, held in June in Las Vegas. What smart things do they do that earn your attention and loyalty, and how can you translate that to your event Web site?

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.