The Value Of Free Knowledge at Trade Shows
"The more I learn, the more I see how little I really know and I know that I know nothing." – Socrates
The meetings industry has for many years been a kind of medieval fortress of classic organizational and procedural approaches. The models of organization and knowledge were passed on slowly and professional organizations and international associations had a monopoly over specific knowledge. In parallel with this, specific know-how was jealously guarded by individual companies. There comes the day, however, when the players take control into their own hands and when it is the teenagers who are solving the most complex congress problems that you can think of.
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