ICCA Association Portal - Case studies

Yes, this is another article about Millennials, planning meetings for Millennials, understanding Millennials, citing statistics about Millennials. But here’s the blinding flash of the obvious we had at MeetingsNet: Innovations at meetings, the changes driven by younger attendees, are things that older meeting planners and attendees want, too. We can ascribe today’s focus on engagement, experience, transparency, and compelling design to Millennials. But at this point, don’t we all expect these things? You may have lived for decades without a smartphone, but you have (and want and need) one now.

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.