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Survey results, registration, and financial reports are all good lagging indicators for conference improvement. In today’s fast-paced world, we need to focus more on leading indicators that impact those results. Savvy conference organizers do this with pace reporting that benchmarks registration, housing, and exhibit/sponsorship numbers or revenue based on the number of weeks prior to the conference.

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.