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There was a time when mobile apps for events were just a replacement for the printed guide. But technology took care of that and those days are long gone. 
Yet  for all these advancements, are you really ensuring attendees are taking advantage of all that’s on offer with mobile apps and maximising their experience at events?

To read the full article, please follow this link to the website of our media member Mash Media Group Ltd. C+MW Magazine.