ICCA Association Portal - Case studies

Meeting planners can collect lots of data about attendee behavior when they use mobile apps at meetings, and really get granular about what content and experiences are connecting with participants. But there are other stats that can go into the mobile app ROI calculation, and CrowdCompass has created a space-based infographic to take you through some of them. (How about saving your marketing programs manager a month of work?).

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.