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IAEE, PCMA and The Experience Institute Team Up on Comprehensive Study of the
Behaviors Behind the Decision to Attend

DALLAS, 5 February 2015 – The International Association of Exhibitions and Events™ (IAEE), Professional Convention Management Association (PCMA) and The EXPERIENCE Institute® have collaborated on in-depth research that studies attendee behavior and the influencing factors when choosing the exhibitions, meetings and events in which they will attend. The Decision to Attend Study – Phase One report is now available for download from the IAEE website, the PCMA website and The EXPERIENCE Institute®'s website.

To read the full article, please follow this link to the website of IAEE.

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