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ICCA Association Portal - Case studies

The New Model for Destination Marketing Organizations

A recent blog post from SoolNua Managing Partner Padraic Gilligan, titled the 'The New Paradigms for Destination Marketing' shared links to increasing evidence of the role that DMOs (Destination Marketing Organizations) and business events will play in the development of local host economies. At the forefront of Gilligan's commentary was reference to comments from former Meeting Professionals International President and CEO Bruce MacMillan, who calls for change on the part of DMOs. 

To read the full article, please follow this
link to the website of our media member International Meetings Review.

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