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ICCA Association Portal - Case studies

Talking Turkey: ICCA's Over-the-Top Tweets

Holy Twitter bird, Batman! I knew I'd seen a lot of #ICCAWorld tweets flying by in early November around the ICCA Congress in Antalya, Turkey, but I didn't realize just how tweety a bunch they were until I got read this post showing that not only did more than half (70 percent) of ICCA participants tweet before, during, and after the show, but that the majority of those who did said it made for a better experience. Almost 75 percent said it helped them network more with other members. And after the fact, there was a whole lot of retweeting going on.

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.

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