This website uses cookies, which are necessary for you to login to the My ICCA section, integrate social media and track visits to our website. ICCA is legally obliged to ask your permission to use cookies and to inform you about how we use them. By continuing to use our website you are accepting our use of cookies as described in our Privacy Policy. Find Out MoreContinue
Remember Associations only: Forgot password

ICCA Resource

First Article Previous Article Next Article Last Article

ICCA Association Portal - Case studies

New survey to 'measure' events industry

A major research project aiming to measure the size of the events industry will take place over the next three years.
Association of Event Organisers (AEO), Association of Event Venues (AEV) and the Event Supplier and Services Association (ESSA) have teamed up to create the SASiE (size and scale index for events), which will collate data from event organisers and event venues on their major trade shows (business to business and business to consumer), conference-related exhibitions, live music events and outdoor events, via an online questionnaire. The plan is to measure overall volume and dimensions and provide benchmarking and quality metrics for all their members.

To read the full article, please follow this link to the website of our media member Conference and Travel Publications Ltd.

First Article Previous Article Next Article Last Article

ICCA Resource Home