ICCA Association Portal - Case studies

I just checked out something called Crystal, a site that can profile anyone who has an online presence, then tell you how you can best communicate with that person. Kind of like Myers-Briggs or the PACE Color Palette only fast, automated, and no one has to take a test. As Kyle VanHemert wrote in a Wired review, which is how I heard about it, "It’s one part oppo research, one part algorithmic astrology. It’s definitely creepy, perhaps useful, and almost certainly a look at how we’ll communicate in the future."

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