ICCA Association Portal - Case studies

Georgia O’Keeffe said, “I found I could say things with colour and shapes that I couldn’t say any other way—things I had no words for.”  
Me, too, Georgia, except that when I wear my event designer hat, those colours and shapes are transposed from a canvas to a ballroom. 
Experts know that colour has an energy and other attributes that affect our well-being, safety, moods, and behaviour. Designers of hotels and event venues know the physiological and psychological reactions and benefits of using particular colours. Meeting and event designers know colour principles that help them transform the energy of an event and evoke a response in attendees.

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.