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ICCA Association Portal - Case studies

Art in Meetings

It may sound a bit peculiar but art is - and always has been - part of meetings.
I am not just talking about art to ‘wow’ the audience, AKA entertainment, but real art in all its shapes and forms. Since art reaches deep into people’s emotions, and since emotions are a driver of purpose, art has a place in what we do as meeting professionals.

To read the full article, please follow this link to the website of our media member Mash Media Group Ltd. C+MW Magazine. 

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