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Less than half of planners are creative, research reveals
Less than half of event planners are creative thinkers, despite a belief that they have a creative approach, research carried out by London & Partners claims.
The research, from the capital’s convention bureau, demonstrated that just 39 per cent of event organisers – from a sample of 400 - are right-brained thinkers, said to be the more creative side of the organ.
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