ICCA Association Portal - Case studies

Whether you think of it in terms of new generational labels or not, the world and your meeting attendees are rapidly changing, and regular check-ins from companies such as brand experience agency FreemanXP (a division of Freeman) can offer touchpoints for thinking about how your events will need to change if you want to keep up.

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.