ICCA Association Portal - Case studies

The onsite meeting used to be known as the “black hole” of event data management. . Planners used computers to gain insights before and after events, but during an event they were “flying blind.”  For example, paper surveys were handed out, but tallying wasn’t completed until after the event – not in time to make mid-course corrections.

To read the full article, please follow this link to the website of our member Corbin Ball Associates.