ICCA Association Portal - Case studies

At this year's IMEX Frankfurt, ICCA CEO Martin Sirk noted that up until recently, the meetings and events industry has focused on measuring the impact of face-to-face gatherings and tourism. "What we haven't done much of is talk to the associations themselves as to whether they would find it valuable."

To read the full article, please follow this link to the website of our media member International Meetings Review.