ICCA Association Portal - Case studies

Sherri Lindenberg, senior vice president, Crump Life Insurance Services, says she and her marketing and events team have struggled over the years to present an awards ceremony with the right timing and mix of honorees. In 2015, they hit the sweet spot during the annual sales meeting at the Westin Charlotte. Here’s how the events team put it all together, recognizing Sales Aces (the company’s highest achievers; two percent of the sales force; 11 recipients), the Circle of Excellence (the top 10 percent; 44 people), the President’s Club (the top 20 percent; 40 people), and keeping things moving:

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