ICCA Association Portal - Case studies

Almost 97 per cent of delegates cite small, face to face meetings as their favoured form of communication, according to new research.
The findings also show that interactivity is the most popular tool to retain information, while social media is surprisingly unpopular.
The research by Loughborough University and imago, conducted in conjunction with The Right Solution, measured the value of face to face communication amongst a sample of more than 750 event organisers, delegates, graduate and undergraduate students. 

To read the full article, please follow this link to the website of our media member Conference and Travel Publications Ltd.