Audience engagement not yet fully understood by planners
Event professionals want more engagement at events, but are confused as to what that means, a new report has found.
A survey to be published shortly, by Event Manager Blog (EventMB), the regular blog for event planners, reveals that for 90 per cent of event professionals engagement at events is a priority for their organisation. Yet 54 per cent also indicate a general satisfaction with the level of engagement achieved, indicating an uncertainty among them over how to define engagement.
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