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ICCA Association Portal - Case studies

Audience engagement not yet fully understood by planners

Event professionals want more engagement at events, but are confused as to what that means, a new report has found.

A survey to be published shortly, by Event Manager Blog (EventMB), the regular blog for event planners, reveals that for 90 per cent of event professionals engagement at events is a priority for their organisation. Yet 54 per cent also indicate a general satisfaction with the level of engagement achieved, indicating an uncertainty among them over how to define engagement.  

To read the full article, please follow this link to the website of our media member Conference and Travel Publications Ltd. 

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