ICCA Association Portal - Case studies

Building budgets is a difficult exercise in our industry: for events teams, procurement, or finance stakeholders in charge of business events spend. Likewise it is also a difficult exercise for convention centers, hotel chains, and meetings and incentives agencies to know what is the amount of spend and number of programs for the next year? Will the average spend per delegate increase or decrease? Will programs go to closer destinations versus the previous year or farther?

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.