ICCA Association Portal - Case studies

How can you determine if your event is truly successful? How do your events compare from event to event, and from year to year? Having accurate data on your events and attendees is essential to determine your event’s return on investment. To easily track and analyze ROI, you’ll also need to connect your event data with your CRM system. Event management software gives you a way to track event success metrics and sync with your database, allowing you to calculate the true value of your event strategy.  Once your event data is connected to your database, you can assess your event’s impact on:

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