ICCA Association Portal - Case studies

He’s all about trade show marketing and getting more attendees at your conferences and events. Sam Lippman, president and founder, Lippman Connects, conducts an annual roundtable on attendee acquisition. He also hosts another annual event, the Exhibition & Convention Executives Forum, held in late May in Washington, D.C. At the most recent ECEF, he shared five of his top takeaways for attendee acquisition, gathered from his 2014 roundtable as well as other sources:

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