ICCA Association Portal - Case studies

Remember when rapper Tupac (who was killed in 1996) took the stage in hologram form at Coachella in 2012, performing with live stars Snoop Dogg and Dr. Dre? (If not, here’s the link—it is pretty impressive.) Richard Steinau, executive vice president with experiential marketing agency AV Concepts, which provided that extraordinary experience, said during a session at Cvent Connect in June that it went so viral, it crashed the server four times.

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