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Event marketing is rapidly evolving. To keep up, event organisers need to be innovative in how they reach out to businesses and event attendees—without losing sight of the unchanging underlying principles that make these marketing practices so powerful.
One of these principles—for planners and for exhibitors—is the importance of paying attention to how you generate interest in your event beforehand, how you increase engagement and interaction during the event, and how you maintain valuable connections afterwards. Here’s how technology can help.

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.