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ICCA Association Portal - Case studies

Mission before margin? Or vice versa?

There’s an emerging trend in associations. Boards and/or chief execs are making annual meeting re-invention a high strategic priority. Many are charging existing education committees, or new task forces, to develop and bring long-term recommendations to the board for their future annual meetings..

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.

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