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For Michaela O’Connor Abrams, event design is not just about booth layouts, room setups, and decor. “It transcends aesthetics,” said Abrams, president at Dwell Media, San Francisco, and keynote speaker at the 2013 Exhibition and Convention Executives Forum on May 29 t the J.W. Marriott in Washington, D.C. “It’s fundamental to everything we do.” And now more than ever, design can make or break a meeting or event.

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