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ICCA Association Portal - Case studies

6 signs your conference may be in jeopardy

You know those conference shatter points—those times when what appeared to be a viable event breaks apart and can't be put back together? Fortunately, there are warning signs all meeting and event professionals should look for to avoid reaching those shatter points, said Donna Kastner, vice president, expo/sponsor sales and activation, Velvet Chainsaw Consulting, during a session she led with Joe Meehan, director, event technology, Milken Institute, at Cvent Connect, held June 14–18 at the MGM Grand in Las Vegas.

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.

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