ICCA Association Portal - Case studies

Twitter allows us 140 characters to deliver a message and catch the attention of our followers to take action. That action may be to connect to an article, Web site, book, or to engage another person. Either way, it is the haiku of the Twitter experience that makes it so effective—short, to the point content that evokes and prompts a response.

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.