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A study by cloud-based enterprise event management platform Cvent found that millennials in the US value a venue’s cost as most influential, while members of older generations value customer service when sourcing their next meeting location.
The most frequent question US hoteliers ask, according to Cvent’s Planner Sourcing Report, is: ‘What are planners’ sourcing behaviours?’ Understanding that is to learn how to convert more group business opportunities.

To read the full article, please follow this link to the website of our media member Mash Media Group Ltd. C+MW Magazine.