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A meetings industry panel at the Global Business Travel Association Convention this summer engaged an audience in a discussion of “the attendee journey of the future.”
In a nutshell, this is it: “The attendee experience will be personal, digital, mobile, and hyperconnected.”
The following imagined journey is courtesy of discussion points from the GBTA session panelists: Gary Murakami, director, global sales, MGM International; Milton Rivera, vice president, American Express Meetings & Events; Tahria Endean, CMP, manager, events; QuickMobile; and Jim Russell, executive vice president, Freeman AV:

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.