ICCA Association Portal - Case studies

With associations typically signing contracts years out from their conference dates, they are particularly susceptible to smackdowns when things change in the years between. And now, with everything from new technology to new lodging alternatives popping up like prairie dogs, it’s crucial that association planners bone up on the disruptive developments that could put their future meeting’s financial viability at risk.

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.