ICCA Association Portal - Case studies

We all know that restaurants are masters when it comes to using psychology to draw us in, influence our food choices, persuade us to tip more, and feel more satisfied with our experience. I was reading a great Quora query on just this topic, and it occurred to me that meeting planners could use some of their sales strategies, too. Here are a few that seemed especially relevant:

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.